This great infographic was created by interactive agency JESS3 and published on Techcrunch this morning. As well as being a great quick capture of the state of the social media universe it is a good reminder of a couple of points that we all know but need bearing in mind:
- There are very few truly large social businesses, if you take out Skype and the email services there are only nine with 50m active users or more. That is a tiny fraction of the number of startups in this sector that aspire to this sort of scale.
- China is a massive market – Qzone is a Facebook equivalent owned by Tencent that I wasn’t even aware of until recently.
- Mobile has huge scale – 5.3bn devices is apparently 77% of the world’s population (although that doesn’t account for multiple sims per person), and most of the services on the chart have a significant proportion of their users on mobile. Facebook has nearly 250m mobile users.