Casual Games

iPhone takes major market share in mobile games

By March 23, 2010 4 Comments


As this graphic from Flurry Analytics shows the iPhone OS is killing the Nintendo DS and PSP in the portable games market – original story on Techcrunch. To put some numbers around that, Flurry believe that $500m of iPhone games were sold through the App Store in the US last year, up from $115m the year before.

The games market has historically been a corner of media world where standardised platforms have played second fiddle to purpose built devices, in both fixed and mobile.  Maybe that is now starting to change.  What is exciting from a games point of view is the ability to take advantage of iPhone features that it wouldn’t have been economically viable to build into a pure play portable gaming device – that ranges from the obvious benefits you get from an accelerometer today to maybe augmented reality games using the camera and GPS in the not too distant future.

Looking even further forward I expect a range of other sensors to get built into smartphones, including biometric sensors.  If I’m right then games developers will find new and exciting ways to use them and the iPhone and its ilk will continue to take share from Nintendo and Sony.

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