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This is from eMarketer – analyst Debra Williamson. She says ad spending on social networks in 2006 will be $280m in the US and $70m in other markets. This is mostly on profile pages and sponsored promotions. Social network ad spend will be 1.7% of total online ad spend in the US this year. This [...]
In an insane rush for traffic MySpace and YouTube are going toe to toe to see who will be the BIGGEST video site – see Mashable. As everything goes full circle and I will become dust again when I die so we seem to be valuing businesses on eyeballs again. All good [...]
From The Daily Graze. CNBC did a piece on real businesses going into Second Life. Text100 an international PR firm has opened a virtual office in Second Life Starwood Hotels are previewing “aloft hotel” in Second Life a year before it actually opens MTV is increasingly active It’s all gathering momentum. [...] Fred Destin over at Atlas was the first to report on this. Their €12m narrowly squeezes in ahead of the $15m Bebo received – but watch the exchange rates!! Also of interest today was Business2Blog’s map of international (read non-US) web2.0 start-ups. The list isn’t long and these businesses have a scarcity value to VCs [...]
Social search and collaborative filtering are hot areas/buzzwords at the moment. So what are they? Defining social search is tricky – this ZD net blog comes at it from a very techie angle and argues social search is difficult because putting social input into search algorithms is very hard. I see things a [...] They pass 100m videos per day and TechCrunch want to know if they are going to make it. As with MySpace et al they need to monetise their traffic – only more so as streaming video ain’t cheap. According to TechCrunch on the link below their single banner ads won’t cut it. Techcrunch – [...] |
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Web2.0 in the enterprise – social bookmarking and tag clouds
I’ve been reading a lot about this lately – including Framfab blog/discussion page and Jeff Nolan and I’m seeing a few start-ups in this space in the UK.
Cool stuff, and I think there might be a software opportunity here. The idea is that enterprises empower employees to create their own tags for documents which [...]