As you may have seen, display advertising was the only part of the online mix to show negative growth in the UK in H1 this year (negative 5.2% as per the IAB). I think there are lots of reasons for that, not least the economy and growing questions over how much value gets [...]
When I left to go on holiday two weeks ago I had one chapter left to read in Chris Anderson’s ‘Free’ so instead of taking the book with me I picked two that I hadn’t started yet to save space (Tara Hunt’s The Whuffie Factor and a novel called Little Bee by an author [...]
The blogosphere is awash with talk of Google Latitude, their new service that allows friends to see each other’s location on Google maps on their mobiles. The screenshot below says it all.
I think this service will be a big deal. After all the hoo-ha about privacy and nervousness about how people will [...]
The web is abuzz this morning with news of Facebook’s traffic, with most headlines focusing on the 10% decline in US unique visitors from March to April.
However, as the chart below shows, year on year traffic still grew at 56%.
The interesting question therefore is whether the decline in uniques is being [...]
A couple of weeks ago Alan Patrick wrote an interesting post on socnet usage patterns. Back in November in a post on the essence of social networks I wrote about the difference between object-centred socnets (e.g. Flickr, Delicious) and ego-centred socnets (e.g. Myspace, Facebook, bebo) and commented that:
most of the activity on ego-centred [...]
Last week I wrote about Forbes reporting declining social network traffic.
In the comments some of you said that traffic to niche social network sites is increasing – and this is certainly something we are seeing at WAYN (DFJ Esprit portfolio company), where monthly unique visitors this month will be up circa 185% on [...]
As you probably know Hugh MacLeod writes a great blog at GapingVoid – and he has been writing a lot about social objects recently, including a good post on social gestures and then yesterday one on social markers.
The social object concept is a powerful one when it comes to understanding social networks. Despite [...]
I have been thinking for a while now that I should start experimenting with advertising on TheEquityKicker – and the observant amongst you who have visited my site rather than just reading me in a feed will have noticed that there is now a banner for Lovefilm in my left sidebar. This [...]