The Equity Kicker

Time for something new in online advertising

My buddy Paul Fisher of Advent published some research last week showing that venture capital investments into ad technology are over $580m so far this year. Moreover Europe counted for 45% of the total in this sector, which is a lot when you consider that we only account for around 20% of venture investment [...]

VRM Panel at SXSW

Deidre Malloy of Chinwag has proposed a panel on Vendor Relationship Management (VRM) at SXSW next year.

I think this topic needs more air and the panel is a great idea. I’ve voted for it in their interactive panel picker – if you might also think it is a good idea you can read [...]

The advertising industry should become the consumers friend

Online advertising continues to grow fast fueled by increasing consumption of entertainment online and growth in ecommerce (up 38% YoY according to NMA).

That is the good news.

The bad news is that outside of search the existing models are coming under strain due to banner blindness and lack of tolerance for interrupt advertising. [...]

Esther Dyson on the future of advertising

Esther Dyson penned an article for the Wall Street Journal in February. It is a great article, and you should read the whole thing if you are interested in this area, but there are two pieces in particular I wanted to pull out.

1) The current model of advertising is heading into a dangerous [...]

VRM – requirements of a good service

For a reminder of why marketing is broken and a detailed set of requirements for a good VRM service to fix it check out this post from leading European VRM thinker and practitioner Iain Henderson – Hard Re-set Required for Direct Marketing to Re-invent Itself.

In summary Iain argues for total control of customer [...]