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NMK Forum07 announce “The Disruptors”

Want to know what lies beyond the revolution in social media and what it means for business?

And who wouldn’t? Then come along to the NMK Forum conference next Wednesday. It promises to be a great event – there are some great speakers speaking on some fascinating topics, and I’ll be [...]

June 6th, 2007 | Category: Announcement, Content, Reviews, Social networks | Leave a comment

Reviews – how useful are they?

 

There has been a lot of talk about reviews recently.  I’m a big fan, the web is a great efficiency tool, but it lacks the personal touch of a (decent) shop keeper and reviews go some way to solving that problem.  That much is clear from the way they increase conversion rates.

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December 18th, 2006 | Category: Advertising, Amazon, Reviews, Web2.0 | 16 comments