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Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media

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Using communities for marketing

There was an article on Techdirt on Friday pointing to an interesting paper about how Swedish record labels engage fan communities as part of their marketing efforts. Apparently they do so pretty successfully, which is good to hear.
The raison d’etre for the paper is to say that this shouldn’t be thought of as [...]

Communities are enabled, not created

Posted by mobile phone:
There is a good post from Mike on Techdirt this morning which discusses the why’s and wherefore’s of newspapers arresting their decline by building communities.
http://techdirt.com/articles/20080711/1644431654.shtml
I agree with his central assertion that newspapers have traditionally been communities to a limited extent via local advertising and classifieds, and that part of their problem is [...]

Tottenham 2 Chelsea 1

Posted by mobile phone:As a Chelsea fan I’m gutted. We didn’t maximise our chances today. IMHO we would have controlled the game better if we had started Ballack and Cole, plus somehow the team suddenly looks like they have never met before. I’ve never seen so many mis-placed passes.
I’m expecting Avram’s call [...]

European venture increasingly favours hi-risk, hi-return investments

Posted by mobile phone:This is from the latest Go4Venture report (no link because I’m on my Blackberry);
*The market is increasingly driven by larger deals, with 22 transactions of more than EUR 20mn in 2007, compared to 15 in 2006 and 2005, and only 5 in 2004. This reflects European VCs growing taste for high risk/high [...]

opportunity in casual games

Posted by mobile phone:I’m here at the Casual Games conference in Amsterdam and things are buzzing. Casual games is not a new industry, but it is one that is in a lot of flux - and that often spells opportunity.
Furthermore, change is happening on two levels, which together might just make it difficult [...]

the big money is in owning audiences

Posted by mobile phone:Reading about the Microsoft-Yahoo! Bid in the FT this morning I got a reminder of a fact that I guess we all know and understand:
On the web the value is where the traffic is.
All the biggest web companies own their audience, with Google and Yahoo! Being the best examples. Similarly [...]

Google doing too much?

Posted by mobile phone:Today I received a reminder of the breadth of Google’s ambitions. I met two very different companies who both see Google playing an important role in their markets. One was an exchange for offline media and the other was a mobile handset manufacturer.
Ambitions in these two areas go alongside [...]

Conversations to drive TV to the web

Posted by mobile phone:Regular readers will know I have been wondering for a while now what it is that will get people watching TV via the web. The existing product is good, not perfect, but evidently good enough for an awful lot of people. To frame the question another way I have been [...]

Big personality helps a site

Posted by mobile phone:I blogged a couple of weeks ago about how having a cool personality can really help a site. I gave a couple of examples but as I sit here at LeWeb listening to Kevin Rose I realise I forgot to mention Digg, which is possibly the best example of all.

Company growing pains

Posted by mobile phone:Many of you will have observed how companies go through a big personality shift as they grow. I’ve always explained that by the simple logic of size - as a company gets bigger there is more stuff going on and as it gets too much for people to keep in their [...]

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