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This chart (data from Comscore, published on Vator.tv) shows that younger people are more ‘ad-blind’ than their elders, as shown by immediate recall. To me this is evidence that advertising works less well than it used to. It is interesting that delayed recall is better for millenials, and I think that probably reflects [...]
A big thank you to everyone who voted for me in Best VC Partner of the Year category at the Europas – it means a lot. I was honoured and surprised in equal measure to walk away with this award. There are a lot of great VC partners out there and I don’t think [...]
The diffusion of social through society is going to touch all of our lives in many ways over the next five years and the software that enables it is one of our investment themes. Our portfolio company Conversocial fits into this theme. Its software helps enterprises take advantage of Facebook and Twitter to better [...]
I love social media for the way it gives power to the people and forces governments and brands to be more transparent and have more integrity. Now that everyone has a printing press the truth surfaces more quickly – not always and in all sectors, but there is a clear trend in that direction. [...]
As part of the preparation for yesterday’s post The art of social is starting to become a science I read a post from Joel Spolsky from back in 2004 in which he discusses how user interface of communications and networking services impacts what is said and how users behave.
Here are three of his [...]
News just broke on Techcrunch that DFJ Esprit has invested £1.5m in Conversocial, whose social media management software helps companies increase engagement and manage interactions with their customers on Twitter and Facebook. The screen grab below from their home page shows the central dashboard which allows for efficient handling of social media including posting [...]
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