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Smart phones as sensor platforms for health tracking

Earlier in the year I wrote a couple of posts about the future of healthcare from a consumer products perspective.  One of my points was that data gathered from smart phones and specialist wireless health devices will enable a new generation of products, and I named a couple that I have been using.  [...]

Does augmented reality need to use the camera?

I blogged about Dutch virtual reality business Layar last week and I spent 20 minutes last night playing with the app whilst I was waiting for a friend to come meet me for a drink in north London.  As I mentioned in last weeks post they have an active developer community and what these [...]

A deep commitment to data analysis is key

Companies have more and more data at their disposal which has opened up a new battlefront for competition, and as I wrote back in November it is increasingly true that The best companies are analytical.

I’m returning to that theme today having read a post on affiliate blog Shoemoney about Scaling Facebook campaigns.  [...]

Consumer trust in reviews and brand websites

Computerworld reported yesterday on the results of a global Nielsen study into trust on the web.  There are a lot of interesting nuggets in the article, but my favourites are the following:

90% of internet consumers worldwide now trust recommendations from people they know 70% trust consumer opinions posted by people [...]

Growing a consumer internet business – the LinkedIn lesson

Consumer internet is not a very popular place to be right now – the advertising market is difficult (although I sense getting a little easier) and the profitability challenges of Facebook and YouTube, plus the history of Bebo post the AOL acquisition and Myspace post the high point of their Google search deal, have [...]

Facebook gives its users formal power over aspects of strategy

For some time now it has been apparent that social media companies have to make customers party to strategy decisions.  The best example of this is still the AACS encryption key controversy on Digg in May 2007 when Kevin Rose backed his users by defying cease and desist orders demanding that DVD decryption [...]

Understanding Twitter’s next phase of growth

Cnet reported yesterday on Twitter saturation at SXSW – with the particular problem being too much traffic on the SXSW hashtag #SXSW: This year because of the conference’s impressive growth and Twitter’s broader mainstream appeal, it has become almost impossible to find the same value as in the past. I did a search for [...]

Strategy decay in the film industry

At the Library House Mediatech conference yesterday there was a presentation from a company called Slingshot Studios which could be described as a ‘Film2.0 business’.

They described how Hollywood has chased up film budgets to an average of $70m on production and a further $50m for distribution by focusing on the very limited strategy [...]

Knowing your early adopters

I am reading Click by Bill Tancer at the moment, a book in which Bill looks at internet surfing and search patterns to derive conclusions about society.  It has some interesting gems, but in general it hasn’t stimulated me as much as I had hoped, or at least hadn’t until this morning when I [...]

An analysis of the ‘freemium’ business model – what are the free customers worth?

On his LongTail blog Chris Anderson has picked the nuggets out of an article in this months HBR which asks ‘what is a free customer worth?’ (the full article is only available to HBR subscribers).

One surprising conclusion is the prevalence of businesses which in effect offer a freemium business model – i.e. they [...]