The Equity Kicker

Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media

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Archive for Community

Using communities for marketing

There was an article on Techdirt on Friday pointing to an interesting paper about how Swedish record labels engage fan communities as part of their marketing efforts. Apparently they do so pretty successfully, which is good to hear.
The raison d’etre for the paper is to say that this shouldn’t be thought of as [...]

Too much linking to yourself is a bad thing

Tim O’Reilly has a post this morning about the growing trend for sites to link to themselves so they don’t lose traffic. I was called out for doing this the other day by Nils Geylen, which made me think about the issue for the first time, and it isn’t a good development.
O’Reilly cites numerous [...]

Venture fund tries to sue entrepreneur who left negative comment on The Funded - bad idea

VentureBeat reported yesterday that venture firm EDF is attempting to take legal action against an entrepreneur who left a negative comment about them on VC review site The Funded. The entrepreneur advised against dealing with EDF ‘unless you are desparate’.
This comes after an attempt by debt firm Hercules to take legal action against the [...]

The power of community in action - eBay

I have often remarked on this blog that the fact many web companies are based on community has profound implications for their strategies. Firstly they have to put the long term interests of the community above all else (including in the case of Digg risks to short term survival), and secondly they are vulnerable [...]

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