Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
The New York Times and LinedIn are announcing a partnership that will see LinkedIn users being shown personalised news on NYTimes.com, based on their LinkedIn profile - e.g. chemical engineers will see stories about chemical companies in the business and technology sections. Screenshot below and more details on readwriteweb and Techcrunch.
I think this is [...]
Silicon Alley Insider yesterday wrote up the latest bad news for Google as it struggles to monetise it’s media assets. Despite showing around 1bn video clips per day YouTube revenues are only expected to come in at around $200m this year.
Running the calculations that comes out to CPMs of around $0.5 (making the rough [...]
Executives at a conference in Cannes have been discussing the future of advertising. As reported in the New York Times:
executives harshly criticized Google’s recent agreement to place ads next to Yahoo search results. The move could strengthen Google’s dominance over the most lucrative portion of the fast-growing online advertising field.
Fair enough. I think [...]
John Hagel wrote a good post back in March on the future of advertising, web2.0 monetisation and the trend towards free (thanks to Bart for the pointer). He picks up on a lot of themes we have discussed here and the full post is well worth a read. This bit really stood out [...]
From eMarketer, via VentureBeat.
In summary still rising fast, but not quite as quickly as they had thought previously. $920m last year.
And Myspace is the premier destination, although Facebook is taking market share.
Note also that widgets only accounted for $15m last year, and will still be small this year.
Finally, as Venturebeat points out social networks [...]
Esther Dyson penned an article for the Wall Street Journal in February. It is a great article, and you should read the whole thing if you are interested in this area, but there are two pieces in particular I wanted to pull out.
1) The current model of advertising is heading into a dangerous place:
This [...]
That seems to be the implication of this Forrester survey of 333 interactive marketers reported in the New York Times this morning. Apparently the omens are worst for ‘more elaborate display ads’.
Regular readers will guess that I don’t find this news terribly surprising.
Search looks like it will hold up well though.
News Corp reported it’s results yesterday and is becoming more cautious on the outlook for Myspace. The results statement was a mix of good and bad news for the world’s leading socnet.
First the bad news (all the following data and more can be found on Silicon Alley Insider).
Revenues at Fox Interactive Media (FIM) of [...]
Like Everyclick users here in the UK Hotmail customers worldwide can now elect to join the i’m initiative and have part of the ad revenue generated by their usage of the service is given to charity (see Techcrunch).
In the case of Hotmail users who opt in get an i’m specific ad at the end of [...]
Regular readers will know I think there are problems with the display ad market as currently set up, and that we need innovation in this area so that advertisers will get good value as they continue to bring their ad dollars online. Google’s problems at YouTube which I posted about this morning are but [...]
