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New mobile advertising data – market growing fast, Google and search dominate

eMarketer released some new data yesterday with the most detailed breakdown of the mobile advertising market I’ve seen to date. eMarketer have a history of being amongst the most bullish on this market. They were the first company to predict that 2011 mobile ad spend would top $1bn in the US, and they are [...]

Advertising is becoming less effective, bringing product quality and service to the fore

This chart (data from Comscore, published on Vator.tv) shows that younger people are more ‘ad-blind’ than their elders, as shown by immediate recall. To me this is evidence that advertising works less well than it used to. It is interesting that delayed recall is better for millenials, and I think that probably reflects [...]

Google’s domination is total

I was going to write about how I’m getting on with the new Google Samsung Galaxy Nexus phone today, but I was so gob smacked when I saw this table on AllThingsD that I had to re-blog it.

It is easy today to think of Google as slightly old hat. The startup that [...]

Twitter’s self-serve ad platform goes live

Mashable reported yesterday that Twitter’s self-serve ad platform has gone live.

The interesting thing about this announcement for me is that it comes quite late in the day for Twitter. One has to ask the reason for that, and the possible answers are:

They have raised so much money that they don’t care too [...]

People watch more video on tablets than desktop

I was going through my unread saves on Instapaper today and came to this interesting chart in a Techcrunch post from earlier this month. It shows people stay watching videos much longer on tablets and mobile than they do on desktops. Maybe not surprising in theory – but look at the extent of the [...]

Social media bringing TV ad budgets onto the web

Over the weekend I saw the Smirnoff ad below on TV (or at least one very similar to it). It is remarkable because it is 100% focused on promoting engagement with the Smirnoff brand rather than selling the underlying products, and because the call to action is to go to their Facebook page and [...]

TV Streaming on the rise

Over the weekend I read a post by Ed Bott about the the decline of TiVo and Windows Media Center which had the following Google Trends chart:

I think this shows conclusively that since around 2008 consumer interest in media services based around local storage – Media Center and Tivo have waned whilst [...]

Parody on raising capital in today’s market

For a little amusement this Thursday check this video from Luma Partners which has a parody investment pitch from a DSP company (DSP stands for ‘demand side platform’ and is a category of Adtech business that was super hot last year). I love the irony that even though no investor wants to invest in [...]

Amazon to launch ad network using data gathered on Amazon.com

Peter Kafka has a post up today on AllThingsD titled Amazon starts an ad network powered by your data which has the following description of Amazon’s latest innovation:

The e-commerce giant has started what is effectively an ad network*, where it buys Web advertising inventory and resells it to marketers at a premium. It [...]

Social advertising – the next wave

There was an interesting article on Techcrunch yesterday arguing that Facebook will eventually pass Google in revenues – a bold claim stemming from data showing that social advertising performs very well today and will get much better in the future. The chart below shows the improvements in ad effectiveness that come from including social [...]

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