Quality over quantity on The Equity Kicker

Robert Scoble is perhaps the greatest blogger of them all, so when I started blogging in 2006 I read Naked Conversations, his guide to blogging. One of his tips was to post every day. At the time we were all reading blogs in feedreaders which we checked every day for updates from our favourite bloggers. I tried them all, but Netvibes was my favourite. At that point in time blogging was in it’s infancy and readers were using feedreaders to keep up to speed with rapidly expanding content, therefore to serve up content in a way which worked for readers it was key to post daily. I also figured that an everyday habit would be easier to maintain than posting on some days but not others.

So I’ve posted pretty much every working day for nearly ten years now.

But the world has changed. When I look in my traffic sources now it’s all Twitter, Facebook, Google and aggregators like Mattermark, channels where posting daily makes much less of a difference. In fact most people are surprised to learn I write that frequently. Twitter is different from feedreaders in that inactivity on my part doesn’t waste screen real estate for my followers. They are equally likely to see my post-tweets if I post daily, twice per week, or even once a fortnight.

In summary, posting frequency no longer effects distribution.

The other thing that’s changed is me. In 2006 I was a newly minted Partner at DFJ Esprit (now DraperEsprit) without the family, fundraising, and fund management responsibilities I have now. Blogging is still a priority for me, but on some days I struggle to find the time to do it justice.

So going forward I’m going to switch to posting twice per week, allowing me to spend more time making sure each post is good. I will also start writing posts in advance so I have time to get feedback before I hit publish. You will be the judge, but I’m hoping these two changes result in a higher quality blog.

This is the first of those posts. Next up will be some thoughts on mutual funds investing in startups and their impact on valuations and the VC industry.