The world’s most successful pivot

By April 28, 2016Facebook

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Facebook has just posted another impressive quarterly result, and that comes on the back of relentless innovation in their consumer facing and advertising products. Bots running on Messenger make the headlines, but the speed and regularity with which they release new services to help advertisers target better is breathtaking. It’s good for startups too, because it takes a while for larger companies to wake up to the new tools. With Instagram, Whatsapp and Oculus they are also building up a track record of visionary M&A.

So there’s lots to admire about Facebook.

But most impressive of all is the way they pivoted from desktop to mobile in 2012 – you can see the results in the chart above. Desktop to mobile is a massive shift, and not only did Facebook transition their audience, they made the product better, as evidenced by the increased amount of daily usage. Most companies fail to make the switch entirely but for Facebook it was the catalyst for a 5-6x increase in revenue.