The state of now – new Adobe data shows mobile almost matching desktop

By January 20, 2016Ecommerce

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With all the talk about mobile taking over the world it’s easy to forget that there’s still more traffic on the desktop. This holiday season just released by Adobe shows that on some days there was more traffic on mobile than desktop, but that mostly the desktop is ahead. If you turn to sales rather than visits then the desktop remains totally dominant with 73% of transactions.

Some of our companies see as much as 90% of their traffic on mobile I’m sure we will see more of that as devices and networks continue to improve, but this data shows us that having a well functioning website is still important for most ecommerce and marketplace businesses.