Email has become a drag on everyone’s lives, and it’s no surprise that people have jumped to Slack as an alternative (although I wonder what stops Slack becoming overloaded just like email), but the numbers show that email is still a great way to reach new customers.
Arguably the best way.
A recent McKinsey report found that email is 40x as effective as Facebook and Twitter combined, and featured this chart:
Growth channels are best for startups because where there’s growth there’s space for innovation and staying ahead of big company CMOs with large budgets. Email offers the best combination of growth and scale.
The difficulty with email, of course, is that you need to get the addresses in the first place. That’s why most startups start with other channels. This chart is a reminder that it’s good to get email into the marketing plan as early as possible.