The lock of traditional TV distribution is weakening

Earlier in the week I wrote that the time for TV and film distribution startups might finally be upon us, arguing that radical reductions in the cost of production are a force for change that could break the legacy arrangements that have held for so long and usher in an era of direct connection between artist and consumer.

This chart shows that TV viewing is declining fast amongst American teens, weakening one of the key points of legacy control and creating more space for new distribution startups to build an audience. I haven’t seen equivalent stats for the UK, but I imagine they would be similar.

70215-cotd_tv