Sector and stage focused investors can add more value

It’s obvious when you think about it, but Forward Partners’ focus on early stage ecommerce is critical to us being able to help our partners the way we do. We invest in companies in the first couple of years of their life, with more at day zero than any other point and because they are in the same sector and at the same stage they face the same problems. We’re still learning, but we’ve invested in 28 companies now and some patterns are emerging. It seems that we make the most difference by helping founders:

  • Create a product customers love
  • Build a strong founding team
  • Find the path to scalable growth

And it’s not high level and general advice that we offer, rather it’s specific actionable advice coupled with the manpower to help by doing (if that’s what the founder wants).

All of which only works because we are so focused. Because all our partners started work with us when they were early stage ecommerce businesses we have gathered a roster of tools, tricks and best practices which have been tried and tested many times over. Even within early stage ecommerce every company is different, but there are large areas of overlap, and we are constantly learning and tailoring our knowledge.

Without those areas of overlap we wouldn’t be able to help in the same way.

As it is we are able to double down on the areas that make the most difference.