I love our new logo! It’s great to finally have an icon, I love the way we’ve shifted the emphasis to the ‘Partners’ in Forward Partners and, last but not least, the process we went through is a great example of how we work. Kudos to Seth, who recently joined our design team, for running a great process and producing a great result.
Seth wrote up the Four key steps to designing a logo here. If you’re thinking of redoing your logo you should go read it. If not save it for later :).
Forward Partners is all about helping our partner companies succeed. One of the ways we get better at that is looking for ways that startups can execute with high quality at startup pace with minimal resources. Seth’s logo process is a good example. Companies with in-house talent can run the process themselves. We’re there to help the others.