The hustle of being more generous than you need to be

Back in January Seth Godin wrote about Two kinds of hustle:

  1. The hustle of always asking, of putting yourself out there, of looking for discounts, shortcuts and a faster way.
  2. The hustle of being more generous than you need to be, of speaking truthfully even if it delays the ultimate goal in the short run, and most of all, the hustle of being prepared and of doing the work

This is a great breakdown. As Seth goes on to note hustle type 2 is largely unused. That’s a shame because it’s this second kind of hustle that makes the world a better place and is more effective in the long term.

It’s interesting that hustle type 1 is often associated with entrepreneurs, and saying XYZ has ‘good hustle’ is a common compliment. Dave McClure even went as far as saying that the ideal startup founding team of has a hacker, hustler, and hipster. I buy into the notion that entrepreneurs should have hustle, but some take it too far. We all know people who hustle too much, and their constant search for quick wins can be wearing and undermine relationships.

Most startups hit tough times at some point, and in those moments when survival is the only imperative there can never be too much of  hustle type 1. At other times there should be a balance, and the more a company grows the more the balance should tilt towards hustle type 2.