UK mCommerce penetration higher than the rest of the west

By January 23, 2015Ecommerce

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The chart above is from the ever useful Criteo State of Mobile Commerce report.

It’s good to see UK shoppers turning to their phones to shop more than the rest of the western world because UK companies will innovate faster on mobile as a result. We already produce more than our fair share of ecommerce giants and so long as the UK shopper keeps adopting new technology faster than Europeans and Americans we will most likely keep doing so.