Everyone this morning is talking about the WhatsApp user data released yesterday, as per the chart above. And you can see why. Getting to 700m users is a phenomenal achievement and growing 75% YoY at that scale is the cherry on the icing on the cake. You can see why Facebook paid $19bn for the company.
But they are far from the only messaging company. Snapchat has 30m active users, Line and Wechat are starting to build their presence in North America, and everywhere I go now somebody asks me to join a Telegram group.
And then Slack, perhaps the biggest story in enterprise software last year, is showing what messaging can do for businesses.
Messaging is definitely the story of the 2010s …. so far anyway. As the pace of change continues to increase who knows what we will see in the next five years.