41% of UK ecommerce now on mobile

By December 15, 2014Mobile

Screen Shot 2014-12-15 at 12.26.58I took this chart from Criteo’s recently published Mobile Commerce Report. It’s amazing to see how fast mobile is taking share from desktop and great to see the UK leading other western markets, as we do in just about all areas of ecommerce.

Other interesting points from the report include:

  • Smartphones now account for a greater share of mobile transactions than tablets (although not in the UK)
  • Android and iOS convert similarly, although Android transaction volume is about 65% of iOS
  • mCommerce works for high value as well as low value goods – fashion is a key vertical for mobile