The pitch deck guide below is one of the best I’ve seen. Thanks to my friend @alexhoye for sharing.
It’s a great guideline for content – both everything that should be in a deck and a slide by slide guide – that’s hugely valuable, but the other thing that’s important is to sell a story. One simple and highly recommended way to do that is to cultivate a sense of inevitability, another is to make it exciting by following standard story telling arcs – e.g. crisis, struggle, resolution or the hero’s journey. These latter techniques reside more in the voice over than the pitch, but they should be reflected in the deck.
Slide 8 shows an overview of what should be in deck. If you only have 30s go straight there.