Trend in mobile – towards big screen phones

By September 10, 2014Mobile

Mobile analytics firm Flurry released some interesting data yesterday showing a clear trend towards bigger screen phones. They define phablets as devices with 5-7″ screens, and that includes devices like the Nexus 5 (that I own) Samsung Galaxy S4 and now the iPhone 6 Plus. Tablets are flat to down.

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These bigger screen devices are much easier to use – e.g. for reading, email and shopping – and that comes through in the app usage stats below. Note there are no iPhones in the phablet group.

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