Impress investors with your execution of the fundraising process

Semil Shah wrote a good post yesterday with advice for entrepreneurs raising money. He makes a number of good points and the full post is well worth a read, but if I was to summarise it in one sentence it would be ‘impress investors with the way you execute your fundraising process’.

That means:

  • Get a quality introduction
  • Fashion your first email well
  • Have a good deck
  • Follow up quickly
  • Turn the pitch meeting into a conversation
  • Be on top of your numbers and don’t try to embellish or obfuscate – e.g. avoid cumulative graphs

Turning the pitch meeting into a conversation is worth dwelling on. Conversations are more fun for both sides than sales meetings and they give you a better chance to demonstrate your range and flexibility of thinking, and acknowledge the challenges that you will face.