The ALS Ice Bucket Challenge has been amazing, both as a money raising phenomena and a case study in how quickly memes spread these days.
And so perhaps inevitably my turn came around. I was challenged over the weekend and did it on Tuesday. Watch it below.
I tweeted the video out yesterday to keep the momentum going but I wanted to put it here for posterity.
Big thanks to our Head of Design Jack Oliver for bringing his magic touch to the video.
