Ice bucket challenge

By August 28, 2014Announcement

The ALS Ice Bucket Challenge has been amazing, both as a money raising phenomena and a case study in how quickly memes spread these days.

And so perhaps inevitably my turn came around. I was challenged over the weekend and did it on Tuesday. Watch it below.

I tweeted the video out yesterday to keep the momentum going but I wanted to put it here for posterity.

Big thanks to our Head of Design Jack Oliver for bringing his magic touch to the video.