Startup general interest

Tablet share flat on driving license site

By August 13, 2014 No Comments

Screen Shot 2014-08-13 at 13.07.17

I post this chart showing breakdown of access by device for the UK government’s ‘book your driving test’ site for two reasons:

  1. We have data showing that tablet share is flat since the beginning of the year and that all the growth is going to mobile. The ‘tablets are yesterday’s story’ meme has been growing recently, and it’s great to see some hard data. There are of course variations by sector, but driving tests are pretty mainstream (although I imagine they skew young) so this should be representative.
  2. This is a great example of innovation from the folk at The fact that they are sharing data like this is great and the implementation is high quality. The chart on the site is interactive with options to set the date range, but I couldn’t see how to embed it, so this is just a screen grab.