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Desktop advertising in decline

By Nic Brisbourne July 3, 2014 Advertising, Mobile 2 Comments

Latest research out from eMarketer predicts that the US desktop advertising market will shrink by 1% this year.

The other side of the coin is of course continued rapid growth in mobile, which is forecast to surpass desktop advertising by 2016.

The future is smartphones. Full stop. eMarketer predict that the average US consumer will spend 2 hours 51 minutes per day with on their phones this year, excluding voice.

Keshav Malani

It’s interesting to see this given Microsoft’s re-focus on Desktop (the articles talking about Windows 9) – e.g. http://techcrunch.com/2014/06/30/microsoft-may-prioritize-the-desktop-in-windows-9/

They may have realized that regardless of move to mobile, losing share on Desktop (and reputation) doesn’t bode well for their other platforms either.
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Desktop is still big enough to be important for both their revenues and their brand