US ecommerce sales forecast at $294bn this year, growing 9.5%

New forecasts out from Forrester predict that online retail sales in the US will be $294bn this year, rising to $414bn by 2018. The growth rate from 2013-2018 is forecast to be 9.5%. Better still, even after this growth online retail in the US will only be 11% of total retail sales, up from 9% this year.

Only 11%.

That leaves miles to go.

I love this market.