Mobile now accounts for 53% of Facebook’s ad revenues

By January 31, 2014Facebook

Screen Shot 2014-01-30 at 11.52.24

Two years ago Facebook had $0 from mobile and everyone was wondering if they would survive the transition away from the desktop. As you can see from the chart above 53% of their ad revenues now come from mobile. That’s an amazing story of business transformation, and their share price is now around the $60 mark valuing the company at c$150bn, up from $104bn at IPO in May 2012.

Zuck and co still have their challenges, of course, with new social platforms springing up all the time and teenagers spending less time on Facebook.com, but that doesn’t detract from the impressiveness of these results. It does mean that they will have to put in a similarly impressive performance to keep moving forward, but that’s how things are with the rapid pace of change in the world these days.

It will be interesting to see how they get on. In the earnings call yesterday they outlined a multi-property strategy which answers many of the biggest questions around Facebook.com. Whether they can execute well on that strategy remains to be seen, but from where I’m sitting their track record so far is very strong.