At Forward Partners we like to look at extreme consumers and think whether their behaviour will come the mainstream. ABC have just published news of the Pengheng Space Capsule Hotel in Shenzhen, China which is an extreme business whose behaviour will, I think, come to mainstream businesses. From the doorman, to the front desk the hotel is staffed by robots who you will also find serving drinks.
They also maintain a skeleton staff of humans and I think this is the model that we will see more of – hotels and other service businesses using robots alongside humans to increase service levels and/or reduce costs. The Pengheng Hotel costs $11 per night.