The power of platforms

By October 23, 2013Apple

Screen Shot 2013-10-23 at 13.51.37

I’ve been reading a few articles recently about the power of platforms as business models and how they’ve replaced vertically integrated models in a number of industries. Three numbers from the Apple Event in San Francisco ram home this message:

  • 1 million apps
  • 60 billion downloads
  • $13bn paid out to app developers

The Apple App Store is of course one of the biggest platforms in the world but this story is playing out everywhere. AirBnB, Etsy and Hailo and Unbound could all make huge cheques like the one in the picture above, albeit with smaller numbers next to the $ sign in the box on the right…