Building companies that people love

By October 18, 2013Forward Partners

Building products brands and ultimately companies that people love has been dear to the heart of Forward for a long time now and we are increasingly thinking of making it central to our brand and investment strategy here at Forward Investment Partners. Here’s why:

  • It’s what we love doing – building things that people love is great fun, selling them stuff they want but don’t love, much less so
  • It’s where the money is at – people in the developed world have all their basic needs satisfied, the opportunity now is to help people improve their quality of life with products and services that bring them real joy

In particular we are looking for entrepreneurs and companies building innovative products that people love, re-imagining online buying with new services that people love and software that people in these companies love to use. There are a number of companies in our portfolio that fit this profile well:

  • Wool and the Gang and Zopa are innovative product companies
  • Hailo and Unbound have re-imagined the way people book taxis and buy books
  • Driftrock provides multi-channel marketing tools to companies like these