The UK loves to shop online

By October 14, 2013Ecommerce

Kissmetrics have just issued a Mega Guide to eCommerce with the following chart.

Screen Shot 2013-10-14 at 14.10.59As a UK based investor we are keen on areas where we have an advantage over other startup ecosystems, and this chart shows that we punch way above our weight in ecommerce. On a per capita basis the 2013 projections work out as $1.2k per head in the US vs $2.2k per head in the UK. That’s quite a difference.

The Kissmetrics guide is packed full of tips on how to maximise sales in an ecommerce business, some obvious, some less so. If you are operating a company in this market you should go read it.