Kissmetrics have just issued a Mega Guide to eCommerce with the following chart.
As a UK based investor we are keen on areas where we have an advantage over other startup ecosystems, and this chart shows that we punch way above our weight in ecommerce. On a per capita basis the 2013 projections work out as $1.2k per head in the US vs $2.2k per head in the UK. That’s quite a difference.
The Kissmetrics guide is packed full of tips on how to maximise sales in an ecommerce business, some obvious, some less so. If you are operating a company in this market you should go read it.
