The Curve is a new concept and book from my friend Nicholas Lovell that describes how to make money in a world when everything is trending to free. Nicholas has been helping the games industry adapt to ‘free’ for a while with freemium strategies where most users to play for free whilst super fans spend lots of money on in-game purchases. Now he’s bringing the concept to other industries.
Check out this promo video, and if you like it go buy the book. It’s good.