Introducing the Curve

By October 3, 2013Business models

The Curve is a new concept and book from my friend Nicholas Lovell that describes how to make money in a world when everything is trending to free. Nicholas has been helping the games industry adapt to ‘free’ for a while with freemium strategies where most users to play for free whilst super fans spend lots of money on in-game purchases. Now he’s bringing the concept to other industries.

Check out this promo video, and if you like it go buy the book. It’s good.

 

  • http://www.gamesbrief.com Nicholas Lovell

    Thank you very much Nic. It’s nice to see this finally in print.