Science Inc – ecommerce focused startup foundry

I just watched this Techcrunch TV interview with Mike Jones, CEO of Science Inc, an LA based startup foundry focused on ecommerce (apologies for not embedding it, but I couldn’t make it work – any ideas welcome). As I see it, along with Betaworks, Science is one of the top two startup foundries in the US and it is interesting to note the things that Mike thinks are important to say when he describes what he was up to.

  1. Science is theme/sector oriented. Mike made this point several times during the six minute interview. Currently they are focused on “marketing technologies, market places, and developing commerce brands”, which was also described as creating “great products and brands” and “great experiences for consumers”. Stepping up a level, Mike also said they have a method for identifying interesting market segments. Betaworks has a similar approach. They were initially focused on the real-time social web and more recently they have shifted to focus on the distribution, consumption and maybe creation of media.
  2. Science seeks to work with the best entrepreneurs they can find with interest and ideas in their chosen sectors, offering a package of technology, expert resources, company building tactics and office space. Again, this is similar to Betaworks.

Science has been going for two years now and Betaworks for five years. I’m thinking there is a lot in this model that we might like to emulate here at Forward Labs.


  • Richard Kelly

    If you were to emulate anything from this model I’d recommend the packages of technology. Most Startups now need technology, even the basics. Also the expert resources had me interested when I watched the video. Startups need all the help they can get and more quality the talent, the better. I’m having a nightmare trying to find an AR Specialist at the moment. So having this stress handled via expert resources would be unbelievably helpful. These packages would help decrease funding requirements, thus reducing the amount of risk in the investment. Forward would in fact be doing itself a favor, as well as the companies it works with.

  • Thanks Richard. That’s helpful.