Celebrating meritocracy: Happy 5th birthday to the Apple app store

By July 11, 2013Apple, Mobile

Apple’s app store is five years old today, and it is hard to overstate the impact that it has had on mobile and web services. Apps have replaced URLs as the dominant method for accessing many online services and its dominance is such that people have rushed to apply the app paradigm to other mobile OS’s and other industries.

You knew all that though.

What was new to me is the realisation that Apple’s app store is a boon for meritocracy. Pandodaily put it thus:

Meritocracy.Β All you have to do to succeed in the App Store is to make something great.

I love that. I wish all the world was more meritocratic. In my utopia all the rewards go to the people who most deserve them based on what they’ve done, not based on who they know or the money they’ve got.

Apple’s record in this regard is not spotless, and when I first read the Pando article I thought ‘meritocratic, really?’, but on reflection they are right. Relationships and marketing muscle still play a part in app store success (witness EA’s dominance of the games charts at Xmas) but startups regularly achieve amazing results and the playing field is now more level than it has been in the past.

  • Wehtam

    The problem is that everyone has flooded to that meritocratic platform and the more people there are clamouring for a finite amount of attention the more marketing klout comes into play.

    That’s not mentioning the fact that Apple can effectively play King maker.

  • It’s not perfect, but it is a lot better than vying for space on operator decks.

  • Richard Kelly

    If it weren’t for Apple my Start-up wouldn’t even exist. Apple have done a lot to make technology accessible and user-friendly. I’m a Windows type of guy and I probably will always prefer Samsung’s products, but if it weren’t for Apple and the other people who love Apple products – How much technology would none techies own? Microsoft made a tablet years before Apple did and it flopped. Apple made the iPad a few years later and now it’s rumored to be entering its 5th generation this year. Without the magic of Apple and the power of its ONE App store, I wouldn’t be typing this comment, never mind setting up a tech company.

  • πŸ™‚

  • Richard Kelly

    A smile is fine with me. Won’t stop me writing comments on your posts though :p

  • Keep on with the comments. I won’t be smiling otherwise πŸ™‚

  • Richard Kelly

    Deal πŸ™‚

  • Bravo! Meritocracy is logically the most benefial system. That it may not always be left untampered-with or that the effort needed for success may increase does not change this.
    Add an environment of free trade and a free market and the road to progress is well paved!