New Pew Internet data–Twitter growing, but Facebook still teens’ favourite

Market share of social media sites

As you can see from the latest Pew Internet research Facebook is still used by far more teenagers than any other social sites, and that they were used by more teenagers in 2012 than in 2011. It is of course possible that more teenagers are using Facebook, but they are doing so less frequently, but from this data it doesn’t appear that Facebook is losing the battle for young users.

Also of note is the rapid growth in the popularity of Twitter amongst teenagers. It’s great to see they are getting use out of the platform and interesting that young people are flocking to a social media site that was first popular with adults. Usually it’s the other way round.

Note that the percentages in the table are percentages of social media using teenagers, which is only 81% of the total number of teenagers.

Finally, Pew also looked at how teenagers’ sharing habits have changed since 2006. They found that they are sharing more personal data, but that they are careful about what they share and who they share it with. That was pleasing to read as I like to think we are headed towards a more open world where people share more information, but do so in a considered and responsible manner.

There is more detail on the sure

  • Ian Collingwood

    I saw this too and was going to reference in relation to your previous post about Tumblr.

    I can see that the quant data shows Facebook use is stil high, but the qualitative data that the Pew study mentions is really interesting too. It shows that FB is becoming a “necessary evil” and is felt to be almost a burden for many teens.

    This is extremely interesting and to me signals a potential shift ahead. It shows that there is a desire for some of the core functions that FB provides, but a visceral dissatisfaction with the environment FB provides. To me that hints that a new competitor could emerge that solves some of these problems in a better way. It’s often true that quantitative data lags the qualitative stuff. Big opportunities can emerge if you know what to look out for. (A big if).

  • Thanks Ian. I didn’t see the qualitative stuff until after I wrote the post, which is a shame because it does point in the other direction. The signals you describe are definitely there, but I’m not sure how strong they are. I get the sense that everyone is looking too hard for signs that Facebook has problems.