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30 quad-copters create Star Trek logo over London

This is one for any Trekkies out there. As hype is building for the upcoming Star Trek movie Star Trek into Darkness Paramount Pictures decided to hang a huge, glowing Star Trek logo over London last night (picture above).

The logo comprised of 30 LED-carrying quadcopter drones was approx 308 feet tall with the highest point some 426 feet above ground. The two min video below combines a trailer for the film with the story of how the logo was made.

Star Trek, a great PR stunt and quadcopter drone geekiness all rolled into one. I’m smiling from ear to ear.