This is one for any Trekkies out there. As hype is building for the upcoming Star Trek movie Star Trek into Darkness Paramount Pictures decided to hang a huge, glowing Star Trek logo over London last night (picture above).

The logo comprised of 30 LED-carrying quadcopter drones was approx 308 feet tall with the highest point some 426 feet above ground. The two min video below combines a trailer for the film with the story of how the logo was made.

Star Trek, a great PR stunt and quadcopter drone geekiness all rolled into one. I’m smiling from ear to ear.