Gartner have just released revised mobile advertising projections, showing a total market of $11.4bn for 2013, up 19% from last year. The numbers are up from their November forecast due to faster than predicted take up of tablets and smartphones, and the growth has come at the expense of print advertising.
Gartner also noted four interesting trends at the next level of detail:
- display ads will grow faster than mobile search (including augmented reality and map ads)
- within display web ads will exceed in-app ads from 2015
- inventory is growing faster than mobile ad budgets pushing down yields
- mobile app developers buying ads off each other to drive downloads of their apps might be producing an inflated picture of revenue that may ultimately prove to be a bubble