Startup general interest

From evolutionary biology to the attention economy–fantastic short intro video from Jason Silva

By January 10, 2013 5 Comments

A MIND MADE FOR MATING! by @JasonSilva from Jason Silva on Vimeo.

This ninety second video from Jason Silva is a wild and entertaining intro to a range of ideas from evolutionary biology to the attention economy. Jason’s brilliance, and my reason for posting, is that he takes important but complicated ideas and makes them fun and accessible (The Singularity Hub describes Jason as a ‘modern day beat poet’). This video combines a great and well delivered script with expansive imagery and pulsating background music to create a truly enjoyable experience. I was literally laughing out loud by the end.

Here’s a summary of the central thesis:

  • The staring point is Geoffrey Miller’s hypothesis that the brain evolved as a courtship device (our peacock feather) to help us transmit our genes
  • Then, with advent of human culture we evolved from a world of spreading our genes to spreading our memes
  • So evolutionary success is now about how far our memes travel – i.e. we trade in the currency of attention
  • Therefore, if you want to understand life ‘don’t think about throbbing gels and oozing liquids, think about information technology’

Watch, enjoy, share.