Facebook’s ability to make money from mobile is a hotly debated topic in the run up to their IPO. They have yet to start monetising their mobile traffic and it is growing really fast – therefore if you believe they will succeed in wringing cash from mobile then you are a long way towards believing their financial forecasts and their rumoured $100bn valuation.
Earlier this week they released some data which will have gone down well with the Facebook bulls (it would be surprising if they released anything else….):
- Facebook sent more than 160 million visitors last month to mobile apps (up from 60 million in late February).
- These mobile visitors were responsible for more than 1.1 billion visits to mobile apps in the same time frame (up from 320 million in late February).
- Seven of the top ten grossing iOS apps and six of the top ten grossing Android apps are integrated with Facebook.
That is 2-3x growth on some pretty big numbers impacting a majority of the most popular apps. The message is clear: Facebook is a very important driver of mobile app success.
I think they will find a way to make money from that.