Different use cases on Pinterest and Facebook

By March 28, 2012 One Comment

So true

I just saw this very interesting picture on Pinterest. It was followed by reams of comments (from other Pinterest users) saying how true and funny it was.

I’m still working through what it means, but I wonder if it talks to something fundamental about life and what sort of people enjoy using Pinterest and Facebook. Specifically, I wonder if Pinterest is a place where people go to escape from real life whereas Facebook is real life, or in more detail, Pinterest is a happy place where people go to dream and have pleasant but ultimately shallow interactions with people they don’t know, whereas people go to Facebook to play out their real relationships, with all the good and bad that entails.

For those that don’t know, Pinterest is the hot social media story of the last year or so and is now the 57th most popular site on the web.