The FT doesn’t see much future for newspapers

It was interesting to read the quote below in the Financial Times’ Lex Column’s commentary on News International’s plans to launch a new paper The Sun on Sunday:

The venture fills a hole in News Corp’s publishing business that only Mr Murdoch, an old man in a hurry, can see.

When even the FT doesn’t see the point in launching a new paper, especially one it concedes ‘may even be profitable’ then we are getting close to the point when there will be widespread consensus that there is no future for paper based news products.

The next step will be that newspaper companies become undervalued and canny private equity investors will step in, hoping to make a killing buying them on the cheap. Whether they succeed will depend on whether their models predict a fast enough decline in circulations. It is easy to underestimate the speed with which early adopters and even the bulk of the mainstream switch to new products and formats, but it is equally easy to underestimate how long it will take for the laggards to switch.

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  • http://www.facebook.com/francesco.cardoletti Francesco Cardoletti

    At the end, “newspapers” will always exist because we need professionally written and researched content. Not sure why news organization are stuck on PRINT concept. Print was the “device” we used for centuries to deliver information and now it is obsolete; pretty much in the same way that carriages became obsolete when more efficient forms of transportation became available. I am stating the obvious here but it is a while that we keep hearing the same song. Journalism is still a very much needed and valued professions. The digital delivery channels gives news organization the possibility to be more relevant, targeted and efficient in the way they deliver their content. It’s a good thing that print is almost at the end of its course.

  • http://www.theequitykicker.com brisbourne

    I agree. It would have been better if I had used ‘print media’ rather than ‘newspapers’ in the title