Some Equity Kicker stats

I’ve been running analytics from London based startup GoSquared on this blog for a couple of weeks now.  They have a nice real time dashboard that shows where your traffic is coming from, what pages are popular etc. and it has provided some surprises for me.  That said, I’m guilty of not having looked into any of this stuff as much as I should have previously.

Number 1 – sources of traffic

The split between search, referred and direct perhaps isn’t that surprising

image

More surprising was the split of the referral traffic.  Twitter dominated more than I expected, surprisingly little from Facebook, and a significant contribution from WAYN and Innovation America that I had no idea about (thanks guys).

image

Number 2 – Location of readers

I was surprised to see the US top and relatively little for the Europe outside of the UK.  I always thought of this as a fairly Euro-centric blog.

image

Number 3 – systems and browsers

I picture my readers as being early adopters and tech savvy so I wasn’t surprised to see Firefox and Chrome as the top browsers.  I was a little surprised that so little of you use Safari and Mac OS X though.

image

image

Enhanced by Zemanta
  • I like what @gosquared:disqus is doing – even if the video on their site made me feel I’m too old to be a tech founder…

    Do you think the lack of EU visitors is simply down to language or is the prevailing start-up culture just different on the continent?

    On the tech-savvy analysis, I’m more surprised by the levels of Windows 7 and Vista – fairly mainstream percentages where I would expect more Linux, although to prevent websites throwing up “not supported” messages a lot of Linux users are in the habit of faking their browser string. Your Android stats look low though, be interested in seeing the trend on that one.

  • I like what @gosquared:disqus is doing – even if the video on their site made me feel I’m too old to be a tech founder…

    Do you think the lack of EU visitors is simply down to language or is the prevailing start-up culture just different on the continent?

    On the tech-savvy analysis, I’m more surprised by the levels of Windows 7 and Vista – fairly mainstream percentages where I would expect more Linux, although to prevent websites throwing up “not supported” messages a lot of Linux users are in the habit of faking their browser string. Your Android stats look low though, be interested in seeing the trend on that one.

  • I like what @gosquared:disqus is doing – even if the video on their site made me feel I’m too old to be a tech founder…

    Do you think the lack of EU visitors is simply down to language or is the prevailing start-up culture just different on the continent?

    On the tech-savvy analysis, I’m more surprised by the levels of Windows 7 and Vista – fairly mainstream percentages where I would expect more Linux, although to prevent websites throwing up “not supported” messages a lot of Linux users are in the habit of faking their browser string. Your Android stats look low though, be interested in seeing the trend on that one.

  • I like what @gosquared:disqus is doing – even if the video on their site made me feel I’m too old to be a tech founder…

    Do you think the lack of EU visitors is simply down to language or is the prevailing start-up culture just different on the continent?

    On the tech-savvy analysis, I’m more surprised by the levels of Windows 7 and Vista – fairly mainstream percentages where I would expect more Linux, although to prevent websites throwing up “not supported” messages a lot of Linux users are in the habit of faking their browser string. Your Android stats look low though, be interested in seeing the trend on that one.

  • Low levels of continental readers is probably down to a mix of smaller starup scene and language.

    I need to think if there is anything I could/should do about it.

  • Hi Nic,

    Thanks very much for posting about this and sharing your insights on GoSquared with everyone! It’s great feedback for us.

    It’s also interesting to consider that potentially a lot more of your traffic could be coming from Twitter than even what we show there – native clients often show up as “direct” traffic sources due to the way they send people to your site (no referrer to track) so it looks like you’re doing well to send your Twitter audience to your site on a regular basis.

    I hope you continue to find GoSquared useful, Nic!

  • Nic, bottom line is that you don’t get the attention you deserve. No, really, I was expecting 10x visits considering the great insights you publish.

    People, let’s all link more to this blog, it deserves it!

  • Thanks Fabio!