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Google may be getting its mojo back

In private conversations recently I’ve found myself being quite critical of Google’s track record in innovation.  I’ve been saying that their search product is deteriorating and that outside of search the only business line they’ve really got working well is Android, and amazing though the success is even that has seen significant compromise as they allowed carriers to (ab)use the software to push their own services rather than sticking with their original ambition of truly revolutionising the mobile value chain.

Three developments over the last couple of weeks have got me thinking that before long I might have to change my tune:

  • Google belatedly changed their search algorithm to take action against the content farms that have been gumming up our search results – just a few days in the changes look like they are having a meaningful impact, although surprisingly Demand Media seems like it is emerging unscathed.  These changes are only partly based on data from the Personal Blocklist Chrome extension, which is pretty cool in its own right.
  • Chrome is getting a bunch of cool new features that is making it more and more like an OS, including the ability to have apps running in the background (i.e. without a tab open),
  • Google Docs got a boost with viewer support for a bunch of new file types (including Microsoft Excel) and the release of Google Cloud Connect which syncs Windows desktop MS Office files to Google Docs

If these changes live up to their potential in a few months Google could be looking a whole lot smarter.  People might have stopped complaining about the search results and Chrome/Google docs might be looking like a real threat to the Microsoft Windows/Office monopoly.

At that point the complaints will shift back to Google being a monopolist :)

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  • Ex GmailUser

    Really? Did Google get its mojo back on the back of its Gmail users – like me – who lost ALL their emails? Mine dated all the way back to 2004, when Gmail first came out. My relationship with Google has ended and thank God there are alternatives out there!

  • http://www.theequitykicker.com brisbourne

    Mmm – only read about the gmail problems after I wrote the post above.

    I feel for you.

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