Amazon released their quarterly results yesterday and announced that they are selling 115 Kindle books for every 100 paperbacks – the first time their Kindle e-books outsold paperbacks. Amazon lead the market here, and I doubt that any other book retailer is anywhere near this watershed mark, but mark my words this trend is only going one way.
Kindles are going to get better and it will become easier to use them to view and annotate other documents – e.g. work oriented PDFs. Then collaboration becomes easier too.
Many people expected computers and emails to herald the end of paper, but as it turned out we all print so much that paper use has increased. I’m thinking that trend will start reversing pretty soon.
Amazon is an incredible company, for their own brand store, for their marketplace, for the way they have pushed the Kindle, and for their cloud services. This watershed moment for the Kindle is a testimony to the power of their vision and the quality of their judgement, and it comes as no surprise that it was announced alongside the news that they had their first $10bn quarter.