Jeff Bezos of Amazon knows three things

Check out this video from Jeff Bezos of Amazon in which he distils his learnings from fifteen years at Amazon in three things – and he says it is a complete list.  You need to watch the video (or at least the first six minutes of it) to really understand what he is trying to say, but here is the crib sheet for you to come back to afterwards.

  1. Obsess over customers
  2. Invent
  3. Think long term (I like this one the most for the way he talks about needing the confidence to tolerate being misunderstood)

The way he talks about Zappos at the end is also a great watch.