The startups that interest the technorati


This list (published on Techrunch earlier this week) shows the startups that Techcrunch readers care about the most, as measured by the number of them who signed up for email updates on Techcrunch articles about each company.

I see this list as a lead indicator of success for the companies listed – not a perfect one to be sure, but a good indicator none the less, and I like the fact it is data driven with no subjective element.

Two of the positions were a little surprising to me.  I wouldn’t have guessed that Foursquare would come in third and the enduring interest in the company over a year and a half since their much hyped launch at SXSW shows they are doing something right (although I’m sure the competition from Facebook has got them thinking).  The other one was Rockmelt – which I had previously heard of but wasn’t yet aware of their product.  So I subsequently checked it out – and it looks like a decent social browswer, which is something I’ve always thought is a good idea, although it strikes me that the functionality might be better delivered via extensions than a whole new browser – I Tweet direct from Chrome using Chromed Bird.  I used Flock for a while but eventually gave up because the underlying browser couldn’t keep up with Firefox (which I was using at the time).

Finally – congratulations to Spotify for making the list, but it is with a little disappointment that I note they are the only European company to do so.

  • I am a little sceptical abou the idea of a technorati list being a leading indicator of success. You yourself have admitted to being surprised by the slow pace of adoption of RSS technology, despite its geek popularity.

    I think it might be worth considering as “an” indicator. But I have tended to consider technorati popularity as a negative, or at least a warning sign, when thinking about investments.

    At the very least, when talking with clients about which third parties to work with, I want to make sure that they have a real following, not just a TechCrunch one.

  • Good points Nicholas, but a real following often follows a Techcrunch one. Look at Twitter, Foursquare and Quora.

    And to top it all, I have had bankers over here in the Valley telling me that companies are making acquisitions based on how much hype companies are generating, largely as measured by Techcrunch mentions!