Comments on: Facebook making forays into search http://www.theequitykicker.com/2010/06/25/facebook-making-forays-into-search/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anonymous http://www.theequitykicker.com/2010/06/25/facebook-making-forays-into-search/#comment-13360 Anonymous Tue, 18 Jan 2011 05:02:00 +0000 http://www.theequitykicker.com/2010/06/25/facebook-making-forays-into-search/#comment-13360 hiya mates, this is pretty substantial stuff, but you also might wana take a look at http://www.it-india.com for more info on how Facebook making forays into search... tc...:) hiya mates,

this is pretty substantial stuff, but you also might wana take a look at http://www.it-india.com for more info on how Facebook making forays into search…

tc…:)

]]> By: simon_baptist http://www.theequitykicker.com/2010/06/25/facebook-making-forays-into-search/#comment-7958 simon_baptist Fri, 25 Jun 2010 18:05:25 +0000 http://www.theequitykicker.com/2010/06/25/facebook-making-forays-into-search/#comment-7958 If you look at a SERP now, you can see they use the 3rd column for ads and it's not dreadful - maybe I'm not seeing the same thing as All Facebook is seeing If you look at a SERP now, you can see they use the 3rd column for ads and it's not dreadful – maybe I'm not seeing the same thing as All Facebook is seeing

]]> By: brisbourne http://www.theequitykicker.com/2010/06/25/facebook-making-forays-into-search/#comment-7957 brisbourne Fri, 25 Jun 2010 17:12:58 +0000 http://www.theequitykicker.com/2010/06/25/facebook-making-forays-into-search/#comment-7957 Interesting. Given the way the results are served in Ajax a direct analogue of Adwords is possible, but would be a bit clumsy, don't you think? Interesting. Given the way the results are served in Ajax a direct analogue of Adwords is possible, but would be a bit clumsy, don't you think?

]]> By: simon_baptist http://www.theequitykicker.com/2010/06/25/facebook-making-forays-into-search/#comment-7954 simon_baptist Fri, 25 Jun 2010 15:56:04 +0000 http://www.theequitykicker.com/2010/06/25/facebook-making-forays-into-search/#comment-7954 I have been calling that Facebook will be monetising their SERP after the f8 conference and these are some more datapoints.<br><br>What I find interesting is that there's no plans at the moment (confirmed by FB) for any dedeplication of OpenGraph objects therefore creating a need for Social Media Optimisation to improve authority and therefore ranking rather than traditional SEO.<br><br>As for monetisation, my expectation is that they will extend their existing ad system to allow for specific SERP targeting, especially if you consider how many ex-Googlers are now at FB. I have been calling that Facebook will be monetising their SERP after the f8 conference and these are some more datapoints.

What I find interesting is that there's no plans at the moment (confirmed by FB) for any dedeplication of OpenGraph objects therefore creating a need for Social Media Optimisation to improve authority and therefore ranking rather than traditional SEO.

As for monetisation, my expectation is that they will extend their existing ad system to allow for specific SERP targeting, especially if you consider how many ex-Googlers are now at FB.

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